Tuesday, November 29, 2005

Is it just me or have commercials become the best part of T.V.? For a while it was the beer commercials that dominated the screen. They seem to introduce humor to advertising. Then came the Super Bowl craze and commercials took on a whole different light. They became an art form all their own.

I took a marketing course at The University of Texas where we had the opportunity to see the greatest commercials from around the world. I learned that a really good commercial has no language barrier. Regardless of language advertising can communicate on all sorts of levels. This truth becomes evident today when several commercials never use words at all.

Now we have the xbox 360 advertisement that only shows people jumping rope but they let you know its time to jump in to their game system. I love the Coke commercial that shows the baby Polar bear sliding into the penguin celebration. The Beach Boys tune in the background makes it all work.

So what are your favorite commercials and why?

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